Tags: Include one Daily Signal link in the text of the article that links to the general topic page for that topic. Ex., article topic is abortion, don’t just link to other Daily Signal abortion articles, also link to the abortion topic page:. Ideally the blue “anchor text” (the blue highlighted text for the link) in the article contains the words “Daily Signal” or the topic word—”abortion” in this case.

While it looks better to link only one word when hyperlinking, the ideal length of anchor text is 2-4 words. Search algorithms value the page more highly if the link covers multiple words (though not too many), including at least one word from the URL you are linking to. For example, in this sentence:

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